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Big LED Screens and Virtual Production: The Future of Photo and Video Shoots?
Guides

Big LED Screens and Virtual Production: The Future of Photo and Video Shoots?

Virtual production in LED studios offers an efficient and highly customizable alternative to traditional location shooting. The recent Porsche Tycan shoot at Hyperbowl studio, with the involvement of photographer Peter Schreiber and content provider MAGROUND, showcases the impressive technology.
Oct 17, 2020 4 min read
#creativitytoday - Interview with the  Creative Director from Ogilvy in Beijing
Interviews

#creativitytoday - Interview with the Creative Director from Ogilvy in Beijing

MAGROUND spoke to Mika Tay at the launch of the GLB SUV about her and her team's work for the new Mercedes-Benz campaign, where high-quality composites were used.
Jun 9, 2020 3 min read
Testimonial: 3D Artist Andre Reisweich from Volkswagen
Interviews

Testimonial: 3D Artist Andre Reisweich from Volkswagen

MAGROUND met ​Andre Reiswich​. He is a 3D artist at ​Volkswagen Commercial Vehicles Design​ and in a brief interview describes the importance of high-quality and realistic design presentation.
Mar 9, 2020 2 min read
Testimonial: Rose Zhu CD at Leo Burnett
Interviews

Testimonial: Rose Zhu CD at Leo Burnett

Creative Director Rose Zhu of Leo Burnett in Beijing​ gives us an insight into his work as well as the emergence of the current Audi Aicon campaign, which he sees as a model for efficient artwork.
Feb 9, 2020 2 min read
MAGROUND and Autodesk partner to offer high-quality assets directly in VRED
News

MAGROUND and Autodesk partner to offer high-quality assets directly in VRED

Maground and Autodesk's VRED software have recently joined forces to offer a bundle of high-quality assets for automotive visualization in the VRED marketplace.
Sep 16, 2019 2 min read
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