MAGROUND blog (Page 2)

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Big LED Screens and Virtual Production: The Future of Photo and Video Shoots?

Big LED Screens and Virtual Production: The Future of Photo and Video Shoots?

Virtual production in LED studios offers an efficient and highly customizable alternative to traditional location shooting. The recent Porsche Tycan shoot at Hyperbowl studio, with the involvement of photographer Peter Schreiber and content provider MAGROUND, showcases the impressive technology.

#creativitytoday - Interview with the Creative Director from Ogilvy in Beijing

#creativitytoday - Interview with the Creative Director from Ogilvy in Beijing

MAGROUND spoke to Mika Tay at the launch of the GLB SUV about her and her team's work for the new Mercedes-Benz campaign, where high-quality composites were used.

Testimonial: 3D Artist Andre Reisweich from Volkswagen

Testimonial: 3D Artist Andre Reisweich from Volkswagen

MAGROUND met Andre Reiswich. He is a 3D artist at Volkswagen Commercial Vehicles Design and in a brief interview describes the importance of high-quality and realistic design presentation.

Testimonial: Rose Zhu CD at Leo Burnett

Testimonial: Rose Zhu CD at Leo Burnett

Creative Director Rose Zhu of Leo Burnett in Beijing gives us an insight into his work as well as the emergence of the current Audi Aicon campaign, which he sees as a model for efficient artwork.

MAGROUND and Autodesk partner to offer high-quality assets directly in VRED

MAGROUND and Autodesk partner to offer high-quality assets directly in VRED

Maground and Autodesk's VRED software have recently joined forces to offer a bundle of high-quality assets for automotive visualization in the VRED marketplace.