Discover the Power of AI: Creating Stunning Visuals with MAGROUND’s MA-AI Tool

AI is revolutionizing the way we create content, and with the MA-AI tool by MAGROUND, generating high-quality, custom visuals has never been easier. Whether you’re working on a campaign, presentation, or creative project, MA-AI allows you to generate location-specific and brand-aligned imagery with just a few prompts. In this

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KIA EV3 Campaign: Visualizing the Future

In the world of automotive design, precision and attention to detail are critical. The latest KIA EV3 campaign takes this to a new level, combining cutting-edge vehicle design with visually stunning environments. MAGROUND played a key role in this process, providing the high-quality imagery that perfectly aligns with KIA’s

How AI is Transforming Automotive Visuals

The automotive industry has always been at the forefront of technological innovation, but in recent years, the integration of artificial intelligence (AI) into visual marketing has sparked a true revolution. No longer are marketers and designers confined to traditional methods of image creation. Instead, they now have access to tools

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Elevate Your Winter Car Campaign

Explore the beauty of snowy winter landscapes with MAGROUND collection featuring stunning snowy backplates and HDR domes

News

Now in London

We’re super excited to share that MAGROUND, the #1 for automotive visualization content, is now in London! With Adam Smith joining our team in London, it’s now a breeze for the UK to tap into our amazing collection of backplate and HDRi assets. Here’s what our new

CGI

Iconic Design Intersection

We’re excited to announce a remarkable collaboration with the renowned CGI experts at Mondlicht Studios. Together, we offer a free exclusive 3D model of a Ferrari prototype from the 1970s. Download Ferrari 3D Model In our example visuals the car has been placed and beautifully rendered and integrated in

Production

New Production: Azores

We are excited to announce a brand new photo production from the gorgeous Azores, which is now part of our library. Featuring the beautiful landscapes of this Portuguese archipelago in backplates and HDR domes of the highest resolution and quality for automotive visualization. Visit our website and check the entire

From Concept to Final Key-Visual : Spotlight on Toyota

In the sphere of car marketing, imagery is paramount, serving as a bridge between a brand and its consumers. It transcends mere vehicle display, weaving narratives that resonate with potential buyers, invoking feelings, and underscoring a car's distinctive attributes. MAGROUND emerges as a pivotal resource in this arena,

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Crafting the Visuals for the BYD U8 SUV with MAGROUND

The BYD U8 SUV stands as a testament to the automotive industry's future, blending cutting-edge technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, making it crucial for the marketing visuals to reflect these attributes accurately. The Role of MAGROUND'

CGI

The Chase is Better Than The Catch

This collaboration between Mondlicht Studios and MAGROUND not only pay tribute to the iconic A-Team and their unforgettable escapades but also to the legendary "Ace of Spades" album by Motörhead. All visuals are created by CG and Postproduction company Mondlicht Studios with MAGROUND content.

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MAYBACH x MAGROUND

Redefining Automotive Excellence with High-Resolution Imagery In the world of automotive advertising, the race for innovation never slows down. It's a domain where the fusion of technology and art paints the future of how we perceive luxury on wheels. Mercedes-Benz USA, in its latest campaign for the stunning

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Bringing the Thrill of the Supra to Life with High-Quality Imagery

MAGROUND Collaborates with Toyota USA for the 2023 Supra Campaign In the world of automotive marketing, the power of a visual story cannot be overstated. It's not just about showcasing a car; it's about evoking emotion, conveying a lifestyle, and capturing the essence of speed and

Guides

Unlocking the Full Potential of HDRi: Introducing MAGROUND's Comprehensive Guide

Dive into the world of High Dynamic Range imaging with MAGROUND's comprehensive HDRi guide, a free resource designed to elevate your digital renders to new heights of realism. Accessible at https://guide.maground.com

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Crafting the VZ5 BAT Visuals: A Professional Insight

In automotive visualizations, the synergy between high-quality backplates, HDRi, and expert CGI and postproduction can result in visuals that not only captivate but also convey the essence of a vehicle. This was precisely the case with the recent Cupra Formentor VZ5 BAT project, where MAGROUND's resources were instrumental

Production

A Visual Showcase: MAGROUND's Top Picks from Recent Uploads

Dive into a world of stunning imagery with our handpicked selection of 25 standout images, each marking the essence of our latest content contributions. These aren't just individual frames; they serve as entry points to comprehensive photo productions, brimming with thousands of backplates and HDR-domes, all captured by

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A Fusion of Luxury and Visual Excellence

In the world of automotive advertising, the marriage of luxury and cutting-edge visual technology is paramount. Bentley, the epitome of luxury automotive craftsmanship, has once again chosen to collaborate with MAGROUND for its Bentley Speed Edition 12 marketing visuals. This special 12-cylinder edition, the last V12 Bentley builds, is a

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BYD and MAGROUND: A Creative Partnership Elevating Automotive Visuals

Check out the new marketing visuals for the BYD Dolphin made with MAGROUND image content.

CGI

Porsche 718 Cayman GT4 RS Meets Lake El Mirage: A Visual Masterpiece

MAGROUND collaborates with L.A.-based studio, Fixip, to spotlight the Porsche 718 Cayman GT4 RS against Lake El Mirage's desert canvas.

Revving Up the Fiat Abarth 500e Campaign

When it comes to creating compelling and realistic automotive visualizations, MAGROUND is the go-to resource for exclusive imagery. Recently, we had the opportunity to work with Fiat Abarth, providing high-quality image content for their marketing visuals of the new 500e. The Challenge: Fiat Abarth was set to launch their new

Production

OSLO - New Content Production

Embracing the Beauty of Oslo: Unveiling Our Latest Photoproduction with Over 1000 Backplates and HDR Domes

NEW: Subscription and Credit Plan: Elevate Your CGI Artistry to New Heights

Hello to all our valued community of Creatives, Automotive Surface Designers, CG Artists, 3D Car Enthusiasts, and everyone in between! We're thrilled to bring you an exciting update from the MAGROUND team. We've been working tirelessly behind the scenes to enhance your experience and provide more

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MAGROUND x Audi Activesphere Concept

The collaboration between Audi, Maground, and the creative agency thjnk showcases the potential for sustainable content creation in the automotive industry.

News

Impressive Showcase at AIF Event: Enhancing Automotive Design with Cutting-Edge Imagery

The Autodesk AIF (Automotive Innovation Forum) event in Frankfurt provided an exceptional platform for professionals in the automotive design and visualization industry to gather and explore the latest trends and advancements in technology and design. In collaboration with Mainworks, we took this opportunity to exhibit our innovative solutions and share

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Hyundai's Fuel Cell Bus and the Power of Maground Images and HDR-Domes

By using Maground's library of images, Hyundai reduces the need for elaborate on-location photo shoots, which typically involve travel, transportation, and set-up, resulting in a carbon footprint.

CGI

Released! New 3D Scene for Autodesk VRED Asset Library

Step into a world of unparalleled automotive visualization with MAGROUND and Mainworks' groundbreaking CG environment, now available in the VRED asset library. Immerse yourself in lifelike settings and unleash your creativity like never before.