Audi's partnership with Maground for the visuals of the concept car Audi Activesphere shows their focus on creating visually stunning content while being environmentally responsible. They worked with the creative agency thjnk to achieve this.
By using Maground's collection of high-quality background images and HDR-domes, Audi was able to avoid resource-heavy on-location shoots. The HDR-domes served as a light source and created realistic reflections on the car's surface, resulting in photorealistic visuals.
To see these impressive visuals and learn more about Audi's concept car, you can visit their official website at https://www.audi.de/de/brand/de/audi-welt.html.
The collaboration between Audi, Maground, and the creative agency thjnk showcases the potential for sustainable content creation in the automotive industry. It highlights Audi's dedication to visual aesthetics and responsible practices, ensuring a balance between excellence and environmental consciousness.
Postproduction by Trey, photography, and supervision by Ole Westermann. Captured in Hyperbowl studios.