Made with MAGROUND

A collection of 25 posts

Made with MAGROUND

Crafting the Visuals for the BYD U8 SUV with MAGROUND

The BYD U8 SUV stands as a testament to the automotive industry's future, blending cutting-edge technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, making it crucial for the marketing visuals to reflect these attributes accurately. The Role of MAGROUND'

Made with MAGROUND

MAYBACH x MAGROUND

Redefining Automotive Excellence with High-Resolution Imagery In the world of automotive advertising, the race for innovation never slows down. It's a domain where the fusion of technology and art paints the future of how we perceive luxury on wheels. Mercedes-Benz USA, in its latest campaign for the stunning

Made with MAGROUND

Bringing the Thrill of the Supra to Life with High-Quality Imagery

MAGROUND Collaborates with Toyota USA for the 2023 Supra Campaign In the world of automotive marketing, the power of a visual story cannot be overstated. It's not just about showcasing a car; it's about evoking emotion, conveying a lifestyle, and capturing the essence of speed and

Made with MAGROUND

Crafting the VZ5 BAT Visuals: A Professional Insight

In automotive visualizations, the synergy between high-quality backplates, HDRi, and expert CGI and postproduction can result in visuals that not only captivate but also convey the essence of a vehicle. This was precisely the case with the recent Cupra Formentor VZ5 BAT project, where MAGROUND's resources were instrumental

Made with MAGROUND

A Fusion of Luxury and Visual Excellence

In the world of automotive advertising, the marriage of luxury and cutting-edge visual technology is paramount. Bentley, the epitome of luxury automotive craftsmanship, has once again chosen to collaborate with MAGROUND for its Bentley Speed Edition 12 marketing visuals. This special 12-cylinder edition, the last V12 Bentley builds, is a

Made with MAGROUND

BYD and MAGROUND: A Creative Partnership Elevating Automotive Visuals

Check out the new marketing visuals for the BYD Dolphin made with MAGROUND image content.

CGI

Porsche 718 Cayman GT4 RS Meets Lake El Mirage: A Visual Masterpiece

MAGROUND collaborates with L.A.-based studio, Fixip, to spotlight the Porsche 718 Cayman GT4 RS against Lake El Mirage's desert canvas.

Made with MAGROUND

MAGROUND x Audi Activesphere Concept

The collaboration between Audi, Maground, and the creative agency thjnk showcases the potential for sustainable content creation in the automotive industry.

Made with MAGROUND

Hyundai's Fuel Cell Bus and the Power of Maground Images and HDR-Domes

By using Maground's library of images, Hyundai reduces the need for elaborate on-location photo shoots, which typically involve travel, transportation, and set-up, resulting in a carbon footprint.

Made with MAGROUND

Inspired by the Future

The Mercedes-Benz and Avatar 2 collaboration showcases their shared commitment to sustainability and innovation. Maground's image content is a perfect visual and conceptual fit.

Made with MAGROUND

MAGROUND x Bentley Motors for New Marketing Visuals of Bentley Bentayga

MAGROUND collaborates with Bentley Motors to produce visually stunning marketing visuals for the Bentley Bentayga. Our use of cutting-edge image content and realistic CGI cars creates breathtaking driving images on a scenic coastal road at sunset.

Made with MAGROUND

New Audi RS4 Gets the MAGROUND Treatment in Stunning Marketing Images

Audi has released new marketing images for the RS4, featuring stunning environments made possible with MAGROUND image content. The visually striking images showcase the car's sleek design and impressive performance capabilities in various camera angles.

Guides Featured

Photography-based Full-CG Environment

Creating full-CG environments based on real photography gives the highest quality output. High-quality full-resolution HDR Domes are the base. The HDR is responsible for the visual base of the environment as well as for the lighting and the reflections on the vehicles.

CGI

Mercedes-Benz EQS - Virtual Production

Virtual production using backplates and HDR domes offers a sustainable way for companies to create stunning visuals. The marketing campaign for the new Mercedes-Benz EQS showcases the amazing results that can be achieved with this technology.

CGI

High-Quality HDR Domes: The Key to Stunning CGI Car Visuals

Experience the power of high-quality HDR domes with MAGROUND's stunning CGI car visuals featuring a Ferrari 488 GTB in Beijing. These HDRIs capture deep dynamic ranges and dimensions with over 30,000 pixels for incredibly detailed and realistic images.

Made with MAGROUND

Combining Digital Technology for the Lincoln Corsair 2023

Stunning visuals for Lincoln Corsair 2023 campaign created with Maground's backplates and HDR domes, plus digital motion blur. Perfectly showcasing the car, these visuals give the client the advantage of adjusting the car's speed to their specifications.

Made with MAGROUND

How Virtual Photo Shooting Brought the Lexus RX to Life

Virtual photo shooting is a game-changer in advertising, as seen in the new Lexus RX campaign. With speed, efficiency, and creative control, it creates stunning visuals that appeal to a broad audience.

Made with MAGROUND

Visuals for Peugeot

In order to realize marketing visuals quickly and without travel efforts and thus in a more environmentally friendly way Peugeot has relied on CG-Ready Content from MAGROUND for its new 508. More urban locations – CGI-ready!

Made with MAGROUND

Cupra Campaign

Cupra's latest marketing campaign incorporates CG-Ready Content from MAGROUND, allowing them to create stunning 3D visuals of their vehicles without the need for extensive travel or photo shoots.

Made with MAGROUND

The E-tron Campaign - Made with MAGROUND Content

With their CG-Ready Content, brands can bypass the need for expensive photoshoots and eliminate the associated travel and logistics. Recently, AUDI AG chose MAGROUND to create a breathtaking visual of their E-tron in the Alps, showcasing the power of digital imagery.

Made with MAGROUND

Maybach: A Brand Synonymous with Luxury and Quality

MAGROUND offers over 900,000 high-resolution images, all ready to be integrated seamlessly into any automotive marketing campaign. With our CG-Ready content, companies like Mercedes-Maybach can create stunning visuals quickly and efficiently, showcasing their brand in a range of environments.

Interviews

Testimonial: CD Armando Diaz for Mercedes-Benz

MAGROUND met ​Creative Director Armando Diaz of Merkley & Partners in New York​ and he gave us an insight into his work as well as into the development and change of the production process for image content for his customer Mercedes-Benz USA.

Interviews

#creativitytoday - Interview with the Creative Director from Ogilvy in Beijing

MAGROUND spoke to Mika Tay at the launch of the GLB SUV about her and her team's work for the new Mercedes-Benz campaign, where high-quality composites were used.

Interviews

Testimonial: 3D Artist Andre Reisweich from Volkswagen

MAGROUND met ​Andre Reiswich​. He is a 3D artist at ​Volkswagen Commercial Vehicles Design​ and in a brief interview describes the importance of high-quality and realistic design presentation.

Interviews

Testimonial: Rose Zhu CD at Leo Burnett

Creative Director Rose Zhu of Leo Burnett in Beijing​ gives us an insight into his work as well as the emergence of the current Audi Aicon campaign, which he sees as a model for efficient artwork.