MAGROUND blog (Page 3)

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New Office – LatAm

New Office – LatAm

MAGROUND now is also in Latin America! We are very pleased about the further expansion of the global presence of the brand, our products, and our services.

Made with MAGROUND

Cupra Campaign

Cupra's latest marketing campaign incorporates CG-Ready Content from MAGROUND, allowing them to create stunning 3D visuals of their vehicles without the need for extensive travel or photo shoots.

Low-Poly NFT Fun

Low-Poly NFT Fun

MAGROUND presents its first NFT project in collaboration with renowned CG artist Mike Turner.

Winning 2021 Emmy with MAGROUND 360° Content

Winning 2021 Emmy with MAGROUND 360° Content

MAGROUND has supported the Weather Channel in winning an Emmy for the 2021 ‘Outstanding Technical Achievement – News and Documentary’ category.

The E-tron Campaign - Made with MAGROUND Content

Made with MAGROUND

The E-tron Campaign - Made with MAGROUND Content

With their CG-Ready Content, brands can bypass the need for expensive photoshoots and eliminate the associated travel and logistics. Recently, AUDI AG chose MAGROUND to create a breathtaking visual of their E-tron in the Alps, showcasing the power of digital imagery.

Made with MAGROUND

Maybach: A Brand Synonymous with Luxury and Quality

MAGROUND offers over 900,000 high-resolution images, all ready to be integrated seamlessly into any automotive marketing campaign. With our CG-Ready content, companies like Mercedes-Maybach can create stunning visuals quickly and efficiently, showcasing their brand in a range of environments.

Testimonial: CD Armando Diaz for Mercedes-Benz

Testimonial: CD Armando Diaz for Mercedes-Benz

MAGROUND met Creative Director Armando Diaz of Merkley & Partners in New York and he gave us an insight into his work as well as into the development and change of the production process for image content for his customer Mercedes-Benz USA.

Big LED Screens and Virtual Production: The Future of Photo and Video Shoots?

Big LED Screens and Virtual Production: The Future of Photo and Video Shoots?

Virtual production in LED studios offers an efficient and highly customizable alternative to traditional location shooting. The recent Porsche Tycan shoot at Hyperbowl studio, with the involvement of photographer Peter Schreiber and content provider MAGROUND, showcases the impressive technology.

#creativitytoday - Interview with the Creative Director from Ogilvy in Beijing

#creativitytoday - Interview with the Creative Director from Ogilvy in Beijing

MAGROUND spoke to Mika Tay at the launch of the GLB SUV about her and her team's work for the new Mercedes-Benz campaign, where high-quality composites were used.

Testimonial: 3D Artist Andre Reisweich from Volkswagen

Testimonial: 3D Artist Andre Reisweich from Volkswagen

MAGROUND met Andre Reiswich. He is a 3D artist at Volkswagen Commercial Vehicles Design and in a brief interview describes the importance of high-quality and realistic design presentation.

Testimonial: Rose Zhu CD at Leo Burnett

Testimonial: Rose Zhu CD at Leo Burnett

Creative Director Rose Zhu of Leo Burnett in Beijing gives us an insight into his work as well as the emergence of the current Audi Aicon campaign, which he sees as a model for efficient artwork.

MAGROUND and Autodesk partner to offer high-quality assets directly in VRED

MAGROUND and Autodesk partner to offer high-quality assets directly in VRED

Maground and Autodesk's VRED software have recently joined forces to offer a bundle of high-quality assets for automotive visualization in the VRED marketplace.