Mercedes-Benz has relied on CG-Ready Content from MAGROUND again. The marketing visuals for the new full electric Mercedes-Benz EQS were created using virtual production techniques, including medium format backplates and HDR domes from MAGROUND. The result is outstanding CGI visuals that truly capture the innovative nature of the EQS.
Not only is the car itself a big step towards reducing emissions and promoting sustainable transportation in the luxury segment, but the production of these visuals also contributes to a more sustainable future. ✅ Traditional photo productions can be really resource-intensive, but by using virtual production techniques, we are able to significantly reduce the resources used and the overall carbon footprint of the content production process.
Incorporating sustainable practices into marketing strategy is not only promoting a greener future but also setting an example for other companies to follow.
We are proud to be a part of this project and excited to see the impact that the EQS will have on the automotive industry. Every small action we take toward sustainability can make a big difference in the long run.