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The New MA-AI: More Control, More Features, More Creative Freedom

The New MA-AI: More Control, More Features, More Creative Freedom

We’re excited to announce the relaunch of MA-AI, our AI-powered tool for generating high-quality, CGI-ready backplates and HDR-Domes or full AI automotive visuals. The new MA-AI has been shaped by the feedback and input of creative professionals working at the intersection of photography, CGI, and creative direction. With this

Introducing the 3D Camera in MA-AI: Total Control for Automotive Visuals

Introducing the 3D Camera in MA-AI: Total Control for Automotive Visuals

With our latest update to the MAGROUND MA-AI Tool, we’re giving users what they’ve been asking for — full creative control. The newly introduced 3D Camera feature lets you precisely define the camera angle, camera height, and car position before generating your visuals. It’s a powerful addition for

Location Update from Seoul: 2,800 new Backplates and HDR Domes

Location Update from Seoul: 2,800 new Backplates and HDR Domes

We’re excited to introduce a brand-new image collection from one of Asia’s most visually striking cities: Seoul, South Korea. This latest production includes over 2,800 high-resolution backplates and matching HDR domes, captured with high-end medium format cameras to ensure exceptional image quality, color depth, and dynamic range

Porsche Macan Explores the Beauty of Scandinavia

Made with MAGROUND

Porsche Macan Explores the Beauty of Scandinavia

MAGROUND recently collaborated with photographer Yve Assad, the post-production and retouching specialists Fixip, and innovative lighting system provider Gybow Technology, to produce advanced automotive visuals showcasing a seamless blend of photography, precise studio lighting, and digital integration. Leveraging MAGROUND’s extensive library of high-quality Scandinavian backplates and matching HDR domes,

Portofino in Full Frame: MAGROUND’s Latest Production Brings Bella Italia to Your Campaigns

Portofino in Full Frame: MAGROUND’s Latest Production Brings Bella Italia to Your Campaigns

The charm of the Italian Riviera just got a resolution upgrade. MAGROUND proudly presents an exclusive new image collection from Portofino, one of Italy’s most iconic seaside towns. This new production adds nearly 3,000 high-resolution backplates accompanied by matching HDR domes, crafted for premium CGI automotive and brand

MAGROUND Partners with Continental Productions to Expand Presence in France

MAGROUND Partners with Continental Productions to Expand Presence in France

MAGROUND always strives to provide the best solutions for automotive brands and advertising agencies worldwide. To strengthen our presence in France and better serve the local market, we are excited to announce our new partnership with Continental Productions, a leading specialist in automotive content production. With decades of experience in

Over 2500 Backplates from a Private Property Production

Over 2500 Backplates from a Private Property Production

Creating powerful automotive marketing visuals often demands more than just a stunning car and a camera. It requires locations that not only allign with the story behind the vehicle and its design but also offer full creative control, logistical freedom, and—most importantly—usage rights without legal risks. That’s

A Perfect Match: The Synergy of Gybow’s Lighting System and MAGROUND’s Extensive Location Library

A Perfect Match: The Synergy of Gybow’s Lighting System and MAGROUND’s Extensive Location Library

California-based photographer Alex Bernstein demonstrated this innovative approach in a series of striking images featuring the Aston Martin SUV.

Iceland in Focus: High-Quality Backplates & HDR Domes

Iceland in Focus: High-Quality Backplates & HDR Domes

Few places in the world offer landscapes as dramatic and awe-inspiring as Iceland. From its towering volcanic mountains and expansive lava fields to serene glacial lakes and windswept coastal plains, Iceland has become a sought-after destination for filmmakers, photographers, and visual creators. At MAGROUND, we bring these breathtaking landscapes directly

Elevate Your Visuals with MAGROUND + MA-AI

Elevate Your Visuals with MAGROUND + MA-AI

In today’s rapidly evolving world of content creation, combining traditional backplate photography with cutting-edge AI tools, like MA-AI, opens up endless opportunities. At MAGROUND, we provide the ultimate flexibility for creating stunning automotive visuals—whether you rely on photography, AI, CGI, or a combination of all worlds. 0:00

The Flexibility of Working with High-Resolution 360° HDR Domes

The Flexibility of Working with High-Resolution 360° HDR Domes

When it comes to achieving photorealistic CGI renderings, a high-resolution 360° HDR dome is an indispensable tool. At MAGROUND, our HDR domes reach up to 32,000 pixels in resolution, giving you the ultimate creative flexibility. Not only can these domes provide natural lighting for your 3D models, but they

MA-AI Update: Combine Location LoRA & Car LoRA

MA-AI Update: Combine Location LoRA & Car LoRA

We’re excited to share the latest update to MA-AI, our groundbreaking AI-Image Generation Tool! With this new version, you can now combine AI Location LoRAs with AI Car LoRAs to create photorealistic automotive visuals like never before. Generate up to 32 unique alternative images of your car in just

Discover the Power of AI: Creating Stunning Visuals with MAGROUND’s MA-AI Tool

Discover the Power of AI: Creating Stunning Visuals with MAGROUND’s MA-AI Tool

AI is revolutionizing the way we create content, and with the MA-AI tool by MAGROUND, generating high-quality, custom visuals has never been easier. Whether you’re working on a campaign, presentation, or creative project, MA-AI allows you to generate location-specific and brand-aligned imagery with just a few prompts. In this

KIA EV3 Campaign: Visualizing the Future

Made with MAGROUND

KIA EV3 Campaign: Visualizing the Future

In the world of automotive design, precision and attention to detail are critical. The latest KIA EV3 campaign takes this to a new level, combining cutting-edge vehicle design with visually stunning environments. MAGROUND played a key role in this process, providing the high-quality imagery that perfectly aligns with KIA’s

How AI is Transforming Automotive Visuals

How AI is Transforming Automotive Visuals

The automotive industry has always been at the forefront of technological innovation, but in recent years, the integration of artificial intelligence (AI) into visual marketing has sparked a true revolution. No longer are marketers and designers confined to traditional methods of image creation. Instead, they now have access to tools

Elevate Your Winter Car Campaign

Made with MAGROUND

Elevate Your Winter Car Campaign

Explore the beauty of snowy winter landscapes with MAGROUND collection featuring stunning snowy backplates and HDR domes

Now in London

We’re super excited to share that MAGROUND, the #1 for automotive visualization content, is now in London! With Adam Smith joining our team in London, it’s now a breeze for the UK to tap into our amazing collection of backplate and HDRi assets. Here’s what our new

Iconic Design Intersection

Iconic Design Intersection

We’re excited to announce a remarkable collaboration with the renowned CGI experts at Mondlicht Studios. Together, we offer a free exclusive 3D model of a Ferrari prototype from the 1970s. Download Ferrari 3D Model In our example visuals the car has been placed and beautifully rendered and integrated in

New Production: Azores

New Production: Azores

We are excited to announce a brand new photo production from the gorgeous Azores, which is now part of our library. Featuring the beautiful landscapes of this Portuguese archipelago in backplates and HDR domes of the highest resolution and quality for automotive visualization. Visit our website and check the entire

From Concept to Final Key-Visual : Spotlight on Toyota

From Concept to Final Key-Visual : Spotlight on Toyota

In the sphere of car marketing, imagery is paramount, serving as a bridge between a brand and its consumers. It transcends mere vehicle display, weaving narratives that resonate with potential buyers, invoking feelings, and underscoring a car's distinctive attributes. MAGROUND emerges as a pivotal resource in this arena,

Crafting the Visuals for the BYD U8 SUV with MAGROUND

Made with MAGROUND

Crafting the Visuals for the BYD U8 SUV with MAGROUND

The BYD U8 SUV stands as a testament to the automotive industry's future, blending cutting-edge technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, making it crucial for the marketing visuals to reflect these attributes accurately. The Role of MAGROUND'

The Chase is Better Than The Catch

The Chase is Better Than The Catch

This collaboration between Mondlicht Studios and MAGROUND not only pay tribute to the iconic A-Team and their unforgettable escapades but also to the legendary "Ace of Spades" album by Motörhead. All visuals are created by CG and Postproduction company Mondlicht Studios with MAGROUND content.

MAYBACH x MAGROUND

Made with MAGROUND

MAYBACH x MAGROUND

Redefining Automotive Excellence with High-Resolution Imagery In the world of automotive advertising, the race for innovation never slows down. It's a domain where the fusion of technology and art paints the future of how we perceive luxury on wheels. Mercedes-Benz USA, in its latest campaign for the stunning

Bringing the Thrill of the Supra to Life with High-Quality Imagery

Made with MAGROUND

Bringing the Thrill of the Supra to Life with High-Quality Imagery

MAGROUND Collaborates with Toyota USA for the 2023 Supra Campaign In the world of automotive marketing, the power of a visual story cannot be overstated. It's not just about showcasing a car; it's about evoking emotion, conveying a lifestyle, and capturing the essence of speed and

Unlocking the Full Potential of HDRi: Introducing MAGROUND's Comprehensive Guide

Unlocking the Full Potential of HDRi: Introducing MAGROUND's Comprehensive Guide

Dive into the world of High Dynamic Range imaging with MAGROUND's comprehensive HDRi guide, a free resource designed to elevate your digital renders to new heights of realism. Accessible at https://guide.maground.com