We’re super excited to share that MAGROUND, the #1 for automotive visualization content, is now in London! With Adam Smith joining our team in London, it’s now a breeze for the UK to tap into our amazing collection of backplate and HDRi assets. Here’s what our new

The Autodesk AIF (Automotive Innovation Forum) event in Frankfurt provided an exceptional platform for professionals in the automotive design and visualization industry to gather and explore the latest trends and advancements in technology and design. In collaboration with Mainworks, we took this opportunity to exhibit our innovative solutions and share

MAGROUND & Mainworks created surreal & eerie images using photographed locations & AI-generated freaky people/avatar images with the help of Midjourney.

Introducing our latest freebie, a high-quality backplate and HDR-Dome pack, designed to take your 3D renders to the next level. Download our pack and start creating stunning visuals with ease. It's time to step up your portfolio game and experience realism in your renders!

Unreal Engine is changing the game for automotive marketing. "Brandverse" scene showcases the potential of the software. Customizable camera angles make it an ideal asset for showcasing new designs.

MAGROUND, a leading provider of backplate and HDRi content, has announced a strategic partnership with Zerolight, a software solutions company focused on creating automotive CGI motifs.

MAGROUND now is also in Latin America! We are very pleased about the further expansion of the global presence of the brand, our products, and our services.

MAGROUND presents its first NFT project in collaboration with renowned CG artist Mike Turner.

MAGROUND has supported the Weather Channel in winning an Emmy for the 2021 ‘Outstanding Technical Achievement – News and Documentary’ category.

Maground and Autodesk's VRED software have recently joined forces to offer a bundle of high-quality assets for automotive visualization in the VRED marketplace.