Made with MAGROUND

MAGROUND x Bentley Motors for New Marketing Visuals of Bentley Bentayga

MAGROUND collaborates with Bentley Motors to produce visually stunning marketing visuals for the Bentley Bentayga. Our use of cutting-edge image content and realistic CGI cars creates breathtaking driving images on a scenic coastal road at sunset.

Made with MAGROUND

New Audi RS4 Gets the MAGROUND Treatment in Stunning Marketing Images

Audi has released new marketing images for the RS4, featuring stunning environments made possible with MAGROUND image content. The visually striking images showcase the car's sleek design and impressive performance capabilities in various camera angles.

Guides

Secure Your Marketing with Cleared 3rd Party Rights

MAGROUND offers a sustainable and cost-effective alternative to traditional automotive marketing content production. Using 3D models and virtual environments, our private property locations with cleared third-party rights provide brands with high-quality visuals, while saving time and resources.

News

Step Up Your Portfolio Game with Our Latest Free Image Set

Introducing our latest freebie, a high-quality backplate and HDR-Dome pack, designed to take your 3D renders to the next level. Download our pack and start creating stunning visuals with ease. It's time to step up your portfolio game and experience realism in your renders!

Guides Featured

Photography-based Full-CG Environment

Creating full-CG environments based on real photography gives the highest quality output. High-quality full-resolution HDR Domes are the base. The HDR is responsible for the visual base of the environment as well as for the lighting and the reflections on the vehicles.

CGI

Mercedes-Benz EQS - Virtual Production

Virtual production using backplates and HDR domes offers a sustainable way for companies to create stunning visuals. The marketing campaign for the new Mercedes-Benz EQS showcases the amazing results that can be achieved with this technology.

CGI

High-Quality HDR Domes: The Key to Stunning CGI Car Visuals

Experience the power of high-quality HDR domes with MAGROUND's stunning CGI car visuals featuring a Ferrari 488 GTB in Beijing. These HDRIs capture deep dynamic ranges and dimensions with over 30,000 pixels for incredibly detailed and realistic images.

Guides

NEW: A.I. Image Search

AI-based search option – “similar images” is now available next to each image in our database. For huge photo databases like MAGROUND, visual search is groundbreaking in providing customers with exact matches for what they’re looking for in split seconds.

Made with MAGROUND

Combining Digital Technology for the Lincoln Corsair 2023

Stunning visuals for Lincoln Corsair 2023 campaign created with Maground's backplates and HDR domes, plus digital motion blur. Perfectly showcasing the car, these visuals give the client the advantage of adjusting the car's speed to their specifications.

Guides

Here's what you need to know about property releases and panoramic freedom.

A property release is a written agreement between the photographer and the owner of the property being photographed. This release is required for images that feature private property, including homes, villas, and private estates.

Made with MAGROUND

How Virtual Photo Shooting Brought the Lexus RX to Life

Virtual photo shooting is a game-changer in advertising, as seen in the new Lexus RX campaign. With speed, efficiency, and creative control, it creates stunning visuals that appeal to a broad audience.

News

Unleash the Power of Unreal Engine for Automotive Marketing with Brandverse

Unreal Engine is changing the game for automotive marketing. "Brandverse" scene showcases the potential of the software. Customizable camera angles make it an ideal asset for showcasing new designs.

News

New Partnership with Zerolight Streamlines Automotive CGI Production

MAGROUND, a leading provider of backplate and HDRi content, has announced a strategic partnership with Zerolight, a software solutions company focused on creating automotive CGI motifs.

Made with MAGROUND

Visuals for Peugeot

In order to realize marketing visuals quickly and without travel efforts and thus in a more environmentally friendly way Peugeot has relied on CG-Ready Content from MAGROUND for its new 508. More urban locations – CGI-ready!

News

New Office – LatAm

MAGROUND now is also in Latin America! We are very pleased about the further expansion of the global presence of the brand, our products, and our services.

Made with MAGROUND

Cupra Campaign

Cupra's latest marketing campaign incorporates CG-Ready Content from MAGROUND, allowing them to create stunning 3D visuals of their vehicles without the need for extensive travel or photo shoots.

News

Low-Poly NFT Fun

MAGROUND presents its first NFT project in collaboration with renowned CG artist Mike Turner.

News

Winning 2021 Emmy with MAGROUND 360° Content

MAGROUND has supported the Weather Channel in winning an Emmy for the 2021 ‘Outstanding Technical Achievement – News and Documentary’ category.

Made with MAGROUND

The E-tron Campaign - Made with MAGROUND Content

With their CG-Ready Content, brands can bypass the need for expensive photoshoots and eliminate the associated travel and logistics. Recently, AUDI AG chose MAGROUND to create a breathtaking visual of their E-tron in the Alps, showcasing the power of digital imagery.

Made with MAGROUND

Maybach: A Brand Synonymous with Luxury and Quality

MAGROUND offers over 900,000 high-resolution images, all ready to be integrated seamlessly into any automotive marketing campaign. With our CG-Ready content, companies like Mercedes-Maybach can create stunning visuals quickly and efficiently, showcasing their brand in a range of environments.

Interviews

Testimonial: CD Armando Diaz for Mercedes-Benz

MAGROUND met ​Creative Director Armando Diaz of Merkley & Partners in New York​ and he gave us an insight into his work as well as into the development and change of the production process for image content for his customer Mercedes-Benz USA.

Guides

Big LED Screens and Virtual Production: The Future of Photo and Video Shoots?

Virtual production in LED studios offers an efficient and highly customizable alternative to traditional location shooting. The recent Porsche Tycan shoot at Hyperbowl studio, with the involvement of photographer Peter Schreiber and content provider MAGROUND, showcases the impressive technology.

Interviews

#creativitytoday - Interview with the Creative Director from Ogilvy in Beijing

MAGROUND spoke to Mika Tay at the launch of the GLB SUV about her and her team's work for the new Mercedes-Benz campaign, where high-quality composites were used.

Interviews

Testimonial: 3D Artist Andre Reisweich from Volkswagen

MAGROUND met ​Andre Reiswich​. He is a 3D artist at ​Volkswagen Commercial Vehicles Design​ and in a brief interview describes the importance of high-quality and realistic design presentation.

Interviews

Testimonial: Rose Zhu CD at Leo Burnett

Creative Director Rose Zhu of Leo Burnett in Beijing​ gives us an insight into his work as well as the emergence of the current Audi Aicon campaign, which he sees as a model for efficient artwork.