A Perfect Match: The Synergy of Gybow’s Lighting System and MAGROUND’s Extensive Location Library

MAGROUND’s unparalleled global archive of over one million high-resolution backplates and HDR domes aligns seamlessly with Gybow’s cutting-edge lighting system, offering a new level of realism and flexibility in automotive photography.

Gybow Lighting System: Realism in Motion

Gybow has revolutionized lighting with its lightweight LED rig, designed to project 360° HDRI lighting onto physical cars or objects. The system’s arm moves around the subject in a circular motion, simulating real-world lighting scenarios with stunning accuracy. This technique allows for natural, dynamic reflections. It eliminates the need for complex 3D simulations, making it possible to create hyper-realistic visuals using only the physical car in a controlled studio environment.

The Benefits of Combining MAGROUND Content and Gybow Technology

1. Photorealistic Lighting and Reflections: Gybow uses HDR domes to illuminate and create authentic reflections on vehicles, resulting in photorealistic imagery.

2. Flexibility with MAGROUND’s Global Archive: With over one million backplates and HDR domes, MAGROUND offers the largest collection of automotive locations worldwide. From iconic landscapes to urban settings, MAGROUND’s extensive archive lets creatives select environments that perfectly match their project needs.

3. Complete Control Over Lighting: Gybow enables photographers to fine-tune lighting and reflections, enhancing creative control for highly detailed, tailored visuals.

4. No 3D Data Required: There’s no need to have a 3D model of the car. With the Gybow system, any physical car – be it a show car, prototype, vintage model, a brand new model – can be lit and photographed realistically within the studio.

5. Environmental and Cost Benefits: Using MAGROUND’s global backplate and HDR dome library reduces the need for travel, transportation, and on-location shoots. This leads to significant savings in logistics and a smaller carbon footprint.

Stunning Example: Aston Martin SUV by Alex Bernstein

California-based photographer Alex Bernstein demonstrated this innovative approach in a series of striking images featuring the Aston Martin SUV. He chose atmospheric backplates and HDR domes from MAGROUND’s Austrian collection from the Alps, pairing futuristic architecture, and alpine panorama views with the dramatic light of the blue hour. The result was a captivating visual narrative reminiscent of a James Bond scene.

The post-production, managed by Recom Farmhouse in NYC, elevated the final images to perfection.

About MAGROUND: The World’s Largest Automotive Location Archive

MAGROUND provides more than one million high-resolution backplates and HDR domes from photographers around the globe. This extensive archive is continuously updated, offering clients an unrivaled selection of environments for automotive visuals. From serene mountain passes to dynamic cityscapes, MAGROUND enables creatives to bring any vision to life.

Explore how MAGROUND’s content and Gybow’s technology can revolutionize your next project. Start browsing today and discover new creative possibilities.

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