Porsche Macan Explores the Beauty of Scandinavia
MAGROUND recently collaborated with photographer Yve Assad, the post-production and retouching specialists Fixip, and innovative lighting system provider Gybow Technology, to produce advanced automotive visuals showcasing a seamless blend of photography, precise studio lighting, and digital integration. Leveraging MAGROUND’s extensive library of high-quality Scandinavian backplates and matching HDR domes, the production achieved remarkable visual consistency and accuracy.
Technical Precision with Gybow Technology
At the core of the production is Gybow, a state-of-the-art hemispherical LED lighting system designed specifically for capturing authentic, natural environmental lighting onto vehicles. Gybow utilizes image-based lighting techniques, harnessing the power of HDR domes to replicate true-to-life reflections, shadows, and color nuances. Its sophisticated rig completely surrounds the vehicle, ensuring accurate 360-degree lighting coverage without relying on CGI rendering.
Key Technical Benefits:
- Hemispherical LED Rig: Comprehensive 360-degree coverage for uniform and consistent lighting.
- HDR-Based Lighting: Accurate, realistic replication of natural environments using MAGROUND’s HDR domes.
- Seamless Visual Integration: Perfect alignment of the vehicle with photographic backdrops, achieving precise reflections and shadows.
- Flexible Applications: Compatible with various environments—from natural landscapes and urban settings to controlled studio setups and digital environments.
Post-Production Excellence by Fixip
Post-production studio Fixip brought their specialized expertise to the project, enhancing each visual through detailed retouching and precision integration work. With extensive experience in automotive visuals, Fixip ensured control over image quality, texture, color grading, and overall visual cohesion, elevating the final images to meet the demanding standards of automotive advertising.
High-End Content from MAGROUND
The foundational quality of this project is built upon MAGROUND’s production of over 2,000 captured backplates and HDR domes from Scandinavian locations. Providing comprehensive options for different camera heights, angles, and environments, MAGROUND’s extensive content ensures creative flexibility and technical accuracy for automotive visualizations. For brands and agencies, MAGROUND’s library functions effectively as a “pre-completed” location shoot, saving time and resources without sacrificing visual integrity.
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