How Virtual Photo Shooting Brought the Lexus RX to Life
Virtual photo shooting is a game-changer in advertising, as seen in the new Lexus RX campaign. With speed, efficiency, and creative control, it creates stunning visuals that appeal to a broad audience.
In the world of advertising, visuals are everything. And with the rapid advancement of technology, virtual photo shooting has become a game-changer in the way brands market their products. The new Lexus RX is a great example of how this technique can be used to create stunning marketing images that capture the attention of potential customers.
In this case, the creatives of the advertising agency chose backplates and 360° HDRi from MAGROUND to stage the car in different kinds of locations.
Backplates are high-resolution photographs of real-world environments, while 360° HDRi stands for High Dynamic Range Imaging, a technique used to capture a wide range of light of the complete environment in a single 360° image. The combination of these two elements allows the virtual car to be placed in a realistic setting that looks like it was shot on location.
One of the benefits of virtual photo shooting is the ability to create campaigns with different kinds of locations at the same time. This is exactly what Lexus wanted to get done. Different backplates and HDRi are used to create images of the car in completely different locations. A busy city street, a mountain road, or a beachfront road, everything is possible. This means that brands can create multiple campaigns for different audiences without the need for productions or on-set shootings with high travel and logistic efforts.
Another advantage of virtual photo shooting is the speed and efficiency of the process. Traditional photo shoots can take days or even weeks to complete, with many factors such as weather, lighting, and location playing a role in the final result. With virtual photo shooting, these factors can be controlled and manipulated in real-time, allowing for quicker turnaround times and more creative control over the final product.
Virtual photo shooting has become an essential tool in the world of advertising, allowing brands to create stunning visuals that capture the attention of potential customers. The new Lexus RX campaign is a prime example of how backplates and HDRi from MAGROUND can be used to stage a car in different kinds of locations, creating a versatile and dynamic campaign that appeals to a broad audience. With its speed, efficiency, and creative control, virtual photo shooting is a game-changer in the way brands market their products.