KIA EV3 Campaign: Visualizing the Future
In the world of automotive design, precision and attention to detail are critical. The latest KIA EV3 campaign takes this to a new level, combining cutting-edge vehicle design with visually stunning environments. MAGROUND played a key role in this process, providing the high-quality imagery that perfectly aligns with KIA’s design and corporate identity (CI) guidelines.
This campaign highlights how the perfect visual setting can elevate a vehicle’s story, capturing the spirit of the KIA EV3 in a way that resonates deeply with audiences. Let’s take a deeper look at how MAGROUND’s backplates and HDR domes helped bring this futuristic vision to life.
Enhancing Campaign Consistency with Perfect Visuals
KIA’s CI guidelines call for consistency across all media channels, and this campaign is no different. The visual identity is rooted in simplicity, elegance, and modernity—qualities that are perfectly reflected in the environment chosen for these images. The concrete textures and open spaces in the second image provide a subtle, yet powerful, contrast to the sleek, futuristic design of the EV3.
Why MAGROUND’s Backplates and HDR Domes Matter
With MAGROUND’s extensive library of backplates and HDR domes, the creative team at KIA had access to a wide range of options to visualize the EV3 in ways that would align with their core brand values. The high-resolution backplates provided the flexibility needed to create the right mood, whether that was in an urban setting or a modern, minimalist architectural space. The HDR domes ensured that the lighting and reflections were spot-on, contributing to a highly realistic presentation that looks as if the EV3 is truly on location.
The KIA EV3 campaign is a prime example of how our premium image assets can transform automotive marketing. Whether you’re working on a vehicle launch, campaign visuals, or 3D renderings, MAGROUND’s backplates and HDR domes provide the perfect foundation to make your project stand out.
Get in touch to see how we can help you visualize the future with precision.