New Partnership with Zerolight Streamlines Automotive CGI Production

MAGROUND, a leading provider of backplates and HDRi content, has announced a strategic partnership with Zerolight, software solutions, and digital production company focused on creating automotive CGI motifs. This partnership allows Zerolight to directly integrate MAGROUND's high-quality backplate and HDRi content into its software, enabling fast and efficient production of automotive CGI scenes at scale.

By combining the expertise of both companies, the partnership aims to simplify the process of creating automotive CGI motifs for brands, manufacturers, and dealerships. Zerolight's software solution, which offers real-time 3D configurators and immersive experiences, will now have access to MAGROUND's vast library of high-quality backplates and HDRi content. This means that customers can easily create high-fidelity, photorealistic automotive scenes without the need for extensive photoshoots or expensive production costs.

The integration of MAGROUND's content into Zerolight's software will also save time and effort for designers, allowing them to focus on creating compelling automotive experiences for their customers. With a comprehensive range of backplates and HDRi content available, designers can choose the perfect environment for their scenes and achieve a high level of realism and accuracy.

This partnership represents a significant step forward, enabling fast and efficient production of CGI motifs at scale for the automotive industry.