MAGROUND Partners with Continental Productions to Expand Presence in France
MAGROUND always strives to provide the best solutions for automotive brands and advertising agencies worldwide. To strengthen our presence in France and better serve the local market, we are excited to announce our new partnership with Continental Productions, a leading specialist in automotive content production.
With decades of experience in high-end on-location productions, Continental Productions has built a strong reputation for creating stunning automotive visuals for brands and agencies. By integrating MAGROUND’s extensive library of backplates and HDRi content, they now offer their customers an efficient, flexible, and cost-saving solution for automotive marketing visuals.
This collaboration enables agencies and brands to choose the most suitable production approach—whether it’s a bespoke photoshoot or a high-quality CGI-based visualization powered by MAGROUND’s industry-leading background content.
With an office in Paris, Continental Productions has strong connections with top creative agencies and major automotive OEMs. This partnership ensures that French brands and agencies gain access to the most efficient and scalable solutions for their automotive marketing needs—whether for global campaigns, configurators, or social media content at scale.
We officially launched our collaboration in April 2025, marking an exciting step forward in redefining the way automotive visuals are created. By combining expertise in traditional photography and CGI workflows, we’re making high-end automotive marketing content more accessible, flexible, and cost-efficient than ever before.
A Word from Nicolas Billon, Managing Director, Continental Productions
“MAGROUND is an incredible resource that gives us direct access to over one million locations from all over the world. This partnership opens new opportunities for both us and our clients—especially when working with tight deadlines or limited budgets. With MAGROUND, we can now offer a more efficient content solution without compromising on quality. It perfectly complements our existing services and ensures we can deliver outstanding results, even when time or resources are constrained.”
A Word from Jens MĂĽller, Founder of MAGROUND
“We are more than happy to welcome Nicolas and his team as our new partners for the French market. This partnership is another key milestone in positioning MAGROUND as the leading provider of high-quality backplates and HDR content across all major automotive markets. Continental Productions’ deep industry expertise, vast network, and extensive experience in automotive visualization make them the perfect fit. For design departments and network agencies with highly specific requirements, having a strong local partner who truly understands the industry is invaluable.”
For inquiries and project discussions in France, feel free to reach out:
đź“ž +33 6 80 57 33 89
📧 conti@maground.com
We look forward to serving the French market together with Continental Productions and helping brands unlock the full potential of next-generation automotive visualization.
đź”— Discover more: www.maground.com | www.continentalproductions.com