Casestudy Iceland Production: Premium Locations as the Perfect Foundation for AI-Powered Automotive Concepts
Iceland Expedition: Over 1000 High-Resolution Backplates for Professional Automotive Visualization
The raw beauty of Iceland, captured in over 1,000 professional backplates with complete HDR spheres, is one of our most extensive productions and expands the MAGROUND archive with one of the world's most spectacular locations. From dramatic volcanic landscapes and endless black sand beaches to mystical glacier panoramas, The new Iceland Collection offers Creative Directors and automotive visualizers an unprecedented spectrum of authentic backgrounds for sophisticated vehicle presentations.
Technical Excellence:
Medium Format Quality for Highest Demands
The entire production was realized with medium format cameras – a deliberate choice to deliver the exceptional image quality that professional CGI productions require. The larger sensors not only capture more detail and an extended dynamic range, but also provide the color depth and resolution essential for large-format OOH campaigns.
HDR Spheres: The Foundation for Photorealistic CGI
The backplates come with a high-resolution HDR sphere captured at the shooting location. This 360° lighting information is essential for creating photorealistic CGI visualizations: it ensures correct illumination, authentic reflections on vehicle surfaces, and harmonious integration of 3D models into the real environment.
The combination of high-resolution backplates and precise HDR spheres eliminates time-consuming trial-and-error in lighting setup and guarantees consistent, convincing results.
The Iceland Collection: Diversity for Every Concept
The collection encompasses diverse landscape types and moods:
- Coastal Landscapes: Black sand beaches, dramatic cliffs, and wild Atlantic coastlines
- Volcanic Terrains: Lava fields, geothermal areas, and surreal lunar landscapes
- Glacier Regions: Ice formations, glacial lagoons, and snow-covered mountain panoramas
- Highlands: Endless expanses, colorful rhyolite mountains, and remote gravel roads
Each location was photographed from multiple camera perspectives, allowing you to choose the ideal view for your vehicle presentation.
Captured with medium-format cameras by professional photgraphers
Creative Flexibility:
AI Tools Revolutionize the Workflow
The new MAGROUND website integrates powerful AI tools that exponentially expand the flexibility of photographed backplates. What once meant extensive Photoshop work or additional production costs can now be realized in minutes.
Adjust Weather Conditions at the Click of a Button
A backplate shows perfect sunlight, but your concept requires a dramatic rain mood? No problem. The AI-powered weather modification tools seamlessly adjust lighting conditions, atmosphere, and mood while preserving photographic authenticity.
Examples: From Sunshine to Nordic Fog
Take a location from the Iceland production: The original capture shows clear daylight with perfect visibility, with a wide view, a gravel path, and mountains in the background. With just a few clicks, the AI transforms the scenery:
- Adding snow, rain, fog...
- Adjusting the lighting mood to diffuse, mystical light
- Automatic consistency in shadows and reflection values
The result: Completely new moods within the same landscape image that seamlessly suit different storytelling and brand positions.
"Add Your Car": From Concept to Finished Visual in Minutes
The revolutionary "Add Your Car" feature fundamentally accelerates the creative process. Instead of elaborate CGI productions for initial concepts or presentations, AI integration enables rapid placement of vehicles into Iceland backplates.
How it works:
- Upload a photo or rendering of your vehicle
- Select the desired Iceland backplate
- AI analyzes perspective, lighting, and shadows
- In seconds, the vehicle is photorealistically integrated
Practical Example: Pitch Presentation for SUV Campaign
An agency develops a pitch concept for a premium SUV. Instead of investing days in CGI tests or location scouts, the team generates within 30 minutes:
- 15 different Iceland locations with the vehicle
- Variations with different weather conditions
- Multiple perspectives and times of day
The results are perfect for:
- Internal concept reviews
- Client presentations
- Social media campaign tests
- Storyboards for final productions
AI-generated vehicle integrations – Land Rover in various Iceland locations
Workflow Revolution for Automotive Creatives
The combination of real photographed, professional backplates, and intelligent AI tools creates an entirely new workflow:
Classic Workflow:
- Location scouting and concept development
- CGI setup with approximated lighting
- Multiple render passes and adjustments
- Post-production → Time investment: Days to weeks
MAGROUND AI Workflow:
- Backplate selection from the archive
- AI-powered adjustments (weather, time of day, atmosphere)
- "Add Your Car" integration
- Final adjustments → Time investment: Minutes to hours
- Occasionally, replacing AI cars with CGI Cars, when product details are close to the camera
This efficiency gain doesn't just mean cost savings – it enables an entirely new creative way of working: More iterations, more concept variations, faster client approvals.
1. Prompt: "warm crystal-clear morning light. backlight, sun is rising" Add Car + 2. Prompt: "Add the Landrover to the scene. It parks next to the gravel road, not on the road. The car is about 20m away from the camera. A couple is standing next to the car, enjoying the sunset. Their tent is next to" them
Authenticity Meets Flexibility
What makes the Iceland Collection special: It unites the authenticity of real photography with the flexibility of digital editing. The backplates are based on real locations with natural light and atmospheric conditions – no artificial-looking 3D environments.
At the same time, the integrated AI tools offer the adaptability that modern automotive campaigns require. The result: Visuals that are both photorealistic and perfectly tailored to brand identity and campaign strategy.
Who are the MAGROUND Location Collections For?
The collections are designed for:
- Creative Directors and Art Directors looking for extraordinary locations for automotive campaigns
- CGI Artists and 3D Visualizers who need high-quality backplates with professional HDR spheres
- Marketing Teams at automotive manufacturers who need to quickly develop concept variations for different markets
- Production companies seeking flexible solutions for pitches and presentations
- Automotive Designers who want to present their concepts in realistic environments
Discover the Iceland Collection Now
Over 1,000 backplates from the world's most spectacular island are waiting to revolutionize your next automotive campaign. Combine the power of real photography with the flexibility of cutting-edge AI tools – and bring your concepts to a new level in record time.
➜ Explore the Iceland Collection on MAGROUND
Ai Animations, bsade on generated stills
AI Animation:
Bring Your Visuals to Life for Social Media
Static images are just the beginning. With MAGROUND's integrated AI Animation feature, you can transform any generated image or still backplate into dynamic, eye-catching motion content. Perfect for social media platforms where movement captures attention. Whether it's subtle camera pans across Icelandic landscapes, dramatic cloud movements, or cinematic dolly shots, our AI-powered animation tools bring your automotive visuals to life in seconds.
Create engaging Instagram Reels, TikTok content, or LinkedIn posts that stand out in crowded feeds. All without the need for complex video production or expensive shoots. Simply select your backplate, choose your animation style, and let AI generate professional-quality motion content that stops the scroll and drives engagement. It's the fastest way to multiply your content output and maximize the value of every single image in your library.
All backplates in the Iceland Collection are available with complete HDR spheres and can be edited directly on the MAGROUND platform using the integrated AI tools. Subscription plans provide unrestricted access to the entire collection and all AI features.