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A Perfect Match: The Synergy of Gybow’s Lighting System and MAGROUND’s Extensive Location Library

A Perfect Match: The Synergy of Gybow’s Lighting System and MAGROUND’s Extensive Location Library

California-based photographer Alex Bernstein demonstrated this innovative approach in a series of striking images featuring the Aston Martin SUV.

Iceland in Focus: High-Quality Backplates & HDR Domes

Iceland in Focus: High-Quality Backplates & HDR Domes

Few places in the world offer landscapes as dramatic and awe-inspiring as Iceland. From its towering volcanic mountains and expansive lava fields to serene glacial lakes and windswept coastal plains, Iceland has become a sought-after destination for filmmakers, photographers, and visual creators. At MAGROUND, we bring these breathtaking landscapes directly

Elevate Your Visuals with MAGROUND + MA-AI

Elevate Your Visuals with MAGROUND + MA-AI

In today’s rapidly evolving world of content creation, combining traditional backplate photography with cutting-edge AI tools, like MA-AI, opens up endless opportunities. At MAGROUND, we provide the ultimate flexibility for creating stunning automotive visuals—whether you rely on photography, AI, CGI, or a combination of all worlds. 0:00

The Flexibility of Working with High-Resolution 360° HDR Domes

The Flexibility of Working with High-Resolution 360° HDR Domes

When it comes to achieving photorealistic CGI renderings, a high-resolution 360° HDR dome is an indispensable tool. At MAGROUND, our HDR domes reach up to 32,000 pixels in resolution, giving you the ultimate creative flexibility. Not only can these domes provide natural lighting for your 3D models, but they

MA-AI Update: Combine Location LoRA & Car LoRA

MA-AI Update: Combine Location LoRA & Car LoRA

We’re excited to share the latest update to MA-AI, our groundbreaking AI-Image Generation Tool! With this new version, you can now combine AI Location LoRAs with AI Car LoRAs to create photorealistic automotive visuals like never before. Generate up to 32 unique alternative images of your car in just

Discover the Power of AI: Creating Stunning Visuals with MAGROUND’s MA-AI Tool

Discover the Power of AI: Creating Stunning Visuals with MAGROUND’s MA-AI Tool

AI is revolutionizing the way we create content, and with the MA-AI tool by MAGROUND, generating high-quality, custom visuals has never been easier. Whether you’re working on a campaign, presentation, or creative project, MA-AI allows you to generate location-specific and brand-aligned imagery with just a few prompts. In this

KIA EV3 Campaign: Visualizing the Future

Made with MAGROUND

KIA EV3 Campaign: Visualizing the Future

In the world of automotive design, precision and attention to detail are critical. The latest KIA EV3 campaign takes this to a new level, combining cutting-edge vehicle design with visually stunning environments. MAGROUND played a key role in this process, providing the high-quality imagery that perfectly aligns with KIA’s

How AI is Transforming Automotive Visuals

How AI is Transforming Automotive Visuals

The automotive industry has always been at the forefront of technological innovation, but in recent years, the integration of artificial intelligence (AI) into visual marketing has sparked a true revolution. No longer are marketers and designers confined to traditional methods of image creation. Instead, they now have access to tools

Elevate Your Winter Car Campaign

Made with MAGROUND

Elevate Your Winter Car Campaign

Explore the beauty of snowy winter landscapes with MAGROUND collection featuring stunning snowy backplates and HDR domes

Now in London

We’re super excited to share that MAGROUND, the #1 for automotive visualization content, is now in London! With Adam Smith joining our team in London, it’s now a breeze for the UK to tap into our amazing collection of backplate and HDRi assets. Here’s what our new

Iconic Design Intersection

Iconic Design Intersection

We’re excited to announce a remarkable collaboration with the renowned CGI experts at Mondlicht Studios. Together, we offer a free exclusive 3D model of a Ferrari prototype from the 1970s. Download Ferrari 3D Model In our example visuals the car has been placed and beautifully rendered and integrated in

New Production: Azores

New Production: Azores

We are excited to announce a brand new photo production from the gorgeous Azores, which is now part of our library. Featuring the beautiful landscapes of this Portuguese archipelago in backplates and HDR domes of the highest resolution and quality for automotive visualization. Visit our website and check the entire

From Concept to Final Key-Visual : Spotlight on Toyota

From Concept to Final Key-Visual : Spotlight on Toyota

In the sphere of car marketing, imagery is paramount, serving as a bridge between a brand and its consumers. It transcends mere vehicle display, weaving narratives that resonate with potential buyers, invoking feelings, and underscoring a car's distinctive attributes. MAGROUND emerges as a pivotal resource in this arena,

Crafting the Visuals for the BYD U8 SUV with MAGROUND

Made with MAGROUND

Crafting the Visuals for the BYD U8 SUV with MAGROUND

The BYD U8 SUV stands as a testament to the automotive industry's future, blending cutting-edge technology with unparalleled luxury. Its design speaks volumes about the sophistication and forward-thinking approach of BYD, making it crucial for the marketing visuals to reflect these attributes accurately. The Role of MAGROUND'

The Chase is Better Than The Catch

The Chase is Better Than The Catch

This collaboration between Mondlicht Studios and MAGROUND not only pay tribute to the iconic A-Team and their unforgettable escapades but also to the legendary "Ace of Spades" album by Motörhead. All visuals are created by CG and Postproduction company Mondlicht Studios with MAGROUND content.

MAYBACH x MAGROUND

Made with MAGROUND

MAYBACH x MAGROUND

Redefining Automotive Excellence with High-Resolution Imagery In the world of automotive advertising, the race for innovation never slows down. It's a domain where the fusion of technology and art paints the future of how we perceive luxury on wheels. Mercedes-Benz USA, in its latest campaign for the stunning

Bringing the Thrill of the Supra to Life with High-Quality Imagery

Made with MAGROUND

Bringing the Thrill of the Supra to Life with High-Quality Imagery

MAGROUND Collaborates with Toyota USA for the 2023 Supra Campaign In the world of automotive marketing, the power of a visual story cannot be overstated. It's not just about showcasing a car; it's about evoking emotion, conveying a lifestyle, and capturing the essence of speed and

Unlocking the Full Potential of HDRi: Introducing MAGROUND's Comprehensive Guide

Unlocking the Full Potential of HDRi: Introducing MAGROUND's Comprehensive Guide

Dive into the world of High Dynamic Range imaging with MAGROUND's comprehensive HDRi guide, a free resource designed to elevate your digital renders to new heights of realism. Accessible at https://guide.maground.com

Crafting the VZ5 BAT Visuals: A Professional Insight

Made with MAGROUND

Crafting the VZ5 BAT Visuals: A Professional Insight

In automotive visualizations, the synergy between high-quality backplates, HDRi, and expert CGI and postproduction can result in visuals that not only captivate but also convey the essence of a vehicle. This was precisely the case with the recent Cupra Formentor VZ5 BAT project, where MAGROUND's resources were instrumental

A Visual Showcase: MAGROUND's Top Picks from Recent Uploads

A Visual Showcase: MAGROUND's Top Picks from Recent Uploads

Dive into a world of stunning imagery with our handpicked selection of 25 standout images, each marking the essence of our latest content contributions. These aren't just individual frames; they serve as entry points to comprehensive photo productions, brimming with thousands of backplates and HDR-domes, all captured by

A Fusion of Luxury and Visual Excellence

Made with MAGROUND

A Fusion of Luxury and Visual Excellence

In the world of automotive advertising, the marriage of luxury and cutting-edge visual technology is paramount. Bentley, the epitome of luxury automotive craftsmanship, has once again chosen to collaborate with MAGROUND for its Bentley Speed Edition 12 marketing visuals. This special 12-cylinder edition, the last V12 Bentley builds, is a

BYD and MAGROUND: A Creative Partnership Elevating Automotive Visuals

Made with MAGROUND

BYD and MAGROUND: A Creative Partnership Elevating Automotive Visuals

Check out the new marketing visuals for the BYD Dolphin made with MAGROUND image content.

Porsche 718 Cayman GT4 RS Meets Lake El Mirage: A Visual Masterpiece

Porsche 718 Cayman GT4 RS Meets Lake El Mirage: A Visual Masterpiece

MAGROUND collaborates with L.A.-based studio, Fixip, to spotlight the Porsche 718 Cayman GT4 RS against Lake El Mirage's desert canvas.

Revving Up the Fiat Abarth 500e Campaign

Revving Up the Fiat Abarth 500e Campaign

When it comes to creating compelling and realistic automotive visualizations, MAGROUND is the go-to resource for exclusive imagery. Recently, we had the opportunity to work with Fiat Abarth, providing high-quality image content for their marketing visuals of the new 500e. The Challenge: Fiat Abarth was set to launch their new

OSLO - New Content Production

OSLO - New Content Production

Embracing the Beauty of Oslo: Unveiling Our Latest Photoproduction with Over 1000 Backplates and HDR Domes